Thursday, May 6, 2010

DAF in Nita Ambani’s Responsible Hands

Much of what the top corporates do in the name of Corporate Social Responsibility is an extension of sharing the success with society in which they work. India’s biggest network, Reliance Group is among the most illustrious corporate which have a tradition of thinking beyond business goals. Reliance treats the world as a family and works towards the greater good of the country. According to Nita Ambani philanthropy is one of the firm planks on which civil society can be structured. With a powerful and responsible guiding light like Nita Ambani, Dhirubhai Ambani Foundation is surely in safe hands. Mrs. Ambani’s role in creating this foundation cannot be overlooked and she feels that in today’s time we need to move ahead the dictionary meaning of philanthropy because love and humanity are two terms that have a deeper significance only felt by those who have truly known it.

The Dhirubhai Ambani Foundation is a way to tell the world that Reliance thinks beyond business. Reliance always encourages and funds numerous initiatives related to education, health, human capital and infrastructure. The Dhirubhai Ambani Foundation (DAF) has instituted many awards and scholarship programmes over the years. One of the longest running scholarship programmes is the Dhirubhai Ambani SSC Merit Reward Scheme that helps meritorious students from various districts of Gujarat, Goa, Union Territory of Dadra and Nagar Haveli, Daman and Diu and Maharashtra to pursue higher studies. The scheme was introduced in 1996 along with Dhirubhai Ambani Undergraduate Scholarship Scheme.

The Reliance Kargil Scholarship Scheme was launched to support 383 children from the martyrs’ families. On the silver jubilee of the company’s listing on the Bombay Stock Exchange, the Dhirubhai Ambani Scholars Scheme was announced in 2003. Under this scheme, 900 meritorious students of Reliance shareholders are selected for the scholarship. Talking about the social responsibility in general, President Dhirubhai Ambani Foundation, Ms. Nita Ambani said, “I believe all of us can and do give in varying degrees. Sadly, it hasn’t been enough. Poverty, hunger, malnutrition, disease, infant mortality, illiteracy and unemployment continue to be the scourge of our times. We also do not have the luxury of choosing one over the other. There is no hierarchy of suffering. The claims of the homeless on our time and resources are as urgent as those of the hungry.”

DAF is also associated with different health care initiatives including the collaboration with Sir Hurkisondas Nurrotumdas Hospital and Research Centre in 1997. The deal was to restructure the hospital and to employ state-of-the-art technology for better treatment.

Source:http://www.reliance-news.com/nita-ambani/daf-in-nita-ambani%E2%80%99s-responsible-hands/

Wednesday, May 5, 2010

Nita Ambani – The Cricket Aficionado

This year Mumbai Indians had a great run at the Indian Premier League season three and some of the credit if not all goes to the team’s co-owner Mrs. Nita Ambani. One of the most influential business women in the country, Nita is now a cricket aficionado with immense passion for the game and she has been educating herself on the nuances of the game since her journey with IPL began in 2008. In an interview to editor-in-chief of Indian Express, Shekhar Gupta, Ms. Ambani said that she is an obsessed mother now with all her time devoted to cricket. She admitted that IPL is like a dream run for her and this association has consumed all of her attention to the point that she ate, slept and breathed only cricket during the season. Her dedication certainly paid off in the splendid display of ‘cricket-rionics’ during the IPL 3 finale. She has stood by as a pillar of support during the good and bad times that the team has been witness to.

In 2008, Nita Ambani strengthened the Mumbai Indians team with a successful bid of seven players including Sanath Jayasuriya, Harbhajan Singh and Zaheer Khan. Before the onset of second season of Indian Premier League, Mrs. Ambani spoke to Hindustan Times and confessed that before venturing into IPL, her knowledge of cricket was very elementary and was restricted to few successful names of the cricket world. Initially she was involved only with designing of the jersey and the making of Mumbai Indians’ theme song but after a poor start in IPL 2009; she decided to accompany her team everywhere as per the schedule.

Chairman, Dhirubhai Ambani International School and co-owner of Mumbai Indians, Nita Ambani spearheaded the smartest strategy by making the bid for the most sought after player of IPL 3, Kieron Pollard. The constant travelling with the team to different locations also brought her closer to the team and helped empower the team with more confidence.

In this year’s IPL, Nita Ambani started out by bidding for a knockout of a team, holding up with them through all times and cheering them on in every single match the team played. According to the team and the management, Nita is a lucky mascot for them and her presence in almost every match boosts their morale.

On being asked about the disappointment after losing the finals, Nita said, “I had said in my interview just before the finals that may the best team win. And in sports, I think, it’s not just about winning but also about handling losses. And that’s what I have learnt living with these boys for the last several weeks. Surely I was disappointed, but it is what you have gained in your journey of life that matters. And for me, cricket has been a big learning experience.” According to her, IPL will get bigger and better in the seasons to come.

Source:http://www.reliance-tracker.in/nita-ambani/nita-ambani-%E2%80%93-the-cricket-aficionado/

Tuesday, May 4, 2010

Nita Ambani: Beauty lies in the eye of the giver

Eyes are windows to the world and if our sight does not support us, we become visually challenged. In India, thousands of underprivileged people are living impoverished lives just because they cannot see. Project Drishti, a nationwide corneal grafting drive has already restored the eyesight of 5000 people belonging to the underprivileged section of the society. This unique project is a joint venture of National Association of the Blind and Reliance Industries Limited and is led by Mrs. Nita Ambani, wife of RIL chairman Mukesh Ambani. The main objective of this project is to give sight to the sightless from the poor section of the society at no cost. Talking about this endeavor, Mrs. Nita Ambani, President, Dhirubhai Ambani Foundation said, “We are committed in our endeavor to bring light into the lives of the visually challenged brethren.” Through this initiative, most of the under privileged blind can reap benefits as this effort by RIL and NAB will bring light into their lives.

There are a number of eye care initiatives in India but Project Drishti is among the most successful ones. In less than four years time since it was started, Project Drishti has undertaken almost 5000 kerotoplasty surgeries. ORBIS, a non-profit organization saving the sight of millions in developing countries is working with India’s eye care sector under its India Childhood Blindness Initiative. ORBIS aims at opening around 50 eye care centers by 2012 and each center will have fully trained eye care team with sufficient equipment and infrastructure. There will be a special out-patient department for children catering to special needs of children, parents with great medical facilities and a play area.

Through this initiative by ORBIS, 400 million children in India will get the treatment for their eye problems. This will further improve the eye care health of India. As of now, ORBIS is working with the Indian ministry of health in developing a new plan called ‘National Program for Control of Blindness Plan’ which will emphasize on the eye care health of India from 2008-2012. Vedanta Aluminum Ltd has initiated a series of ‘correction of refraction of Vision’ under its pioneer project called ‘Drishti’ in Jharsuguda. This initiative will cover peripheral villages like Brundamal, Katikela, Kurebaga and Burkhamunda.

Project Drishti led by Mrs. Nita Ambani have always participated in a number of eye care activities to create awareness among the masses. President of Dhirubhai Ambani Foundation, Mrs. Nita Ambani was once quoted as saying, “In more ways than one, we can make this a century with better vision than ever. We need to see life a little differently even after we have passed on. Life would undergo a change of appearance if you donate your eyes because beauty also lies in the eye of the giver.”