Nita Ambani – Brand Ambassador for Saakshar Bharat

According to the blueprint prepared by the ministry earlier this week, Nita Ambani, wife of Reliance Industries Ltd chairman Mukesh Ambani and co-owner of Mumbai Indians; Priyanka Vadra, daughter of Congress president Sonia Gandhi; Supriya Sule, member of Parliament (MP) and daughter of agriculture minister Sharad Pawar; and M. Kanimozhi, MP and daughter of Tamil Nadu chief minister M. Karunanidhi; will be approached for key roles in “Saakshar Bharat”, which will have a specific focus on women. All of them said they have not been approached directly so far.

They would be requested to campaign for the mission, which was launched in September by Prime Minister Manmohan Singh. The names of the mission’s ambassadors are likely to be announced on 8 September, International Literacy Day.

Saakshar Bharat, aims to make 70 million adults (60 million being women) literate in three years and will be implemented in 365 of the country’s 619 districts. While India’s average overall literacy rate is 65.3%, for females it’s 54.28%. In the targeted districts, female literacy is less than 50%. The scheme has already been rolled out in 167 districts in the first week of April and is expected to cost Rs6,000 crore.

Nita Ambani’s office declined to comment. However, the ministry appears to be optimistic.

“We have zeroed in on these icons because we believe that this scheme will be successful if individuals who have sufficiently high profile as well as are committed to the cause are nominated as Saakshar ambassadors,” said a senior ministry official requesting anonymity. The official also said that the ministry wants Nita Ambani and Vadra to be ambassadors at the national level, others will be approached to be goodwill ambassadors at the state level. Some sports personalities will also be roped in later.

They will be expected to pro-actively participate in mass mobilization, undertake visits to some villages to influence teachers and learners, and help motivate private firms to contribute to the programme under their corporate social responsibility schemes. The ministry note points out that Nita Ambani can be “very effective in promoting the private sector initiative and mobilization of resources” for the adult literacy mission.

Mukesh Ambani Leading Innovation @ Reliance Industries

The Reliance Innovation Council was floated by Mukesh Ambani three years back, to bring the best scientists and Nobel laureates from various parts of the world to interact and co-operate with RIL’s research and development initiatives. Besides Ambani and Mashelkar, the membership comprised people such as the late C K Prahalad, George Whitesides of Harvard University, Nobel laureates Jean-Marie Lehn and Robert Grubbs, and Larry Summers, former president of Harvard University.

The association of Mashelkar and Mukesh Ambani is not new. After retiring as the director-general of CSIR, he joined RIL as an independent member of the board. RA Mashelkar is also chairman of the Reliance Innovation Council.

RIL has also invested heavily in the Reliance Innovation Leadership Centre in Pune and in Reliance Research and Technology Centre (RRTC), planned with a floor space of more than half a million square feet in Navi Mumbai. RRTC is to act as a hub for the research centres already operating at various manufacturing locations. Both initiatives are to support the business of Reliance by harnessing cutting-edge, futuristic but practical science, technology and innovation initiatives from within and outside the organisation.

Reliance Foundation is a not-for-profit organisation that handles educational, health and other corporate social responsibility activities of the group. Nita Ambani, wife of Mukesh Ambani, is chairperson. it is also planning to set up one of the largest universities in the world under the leadership of Nita Ambani.